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5 reasons why you should be advertising on Facebook
Curtis Hare • December 20, 2019
1. There are 1.49 billion users on facebook, that's a lot of potential customers.
With so many different people on Facebook it is certain that your businesses target audience will be facebook users, it is just a matter of finding them and displaying your ads to the people who want to purchase your product or service. Now that facebook has introduced lookalike audiences it is even easier to target your desired audience using your past customers.
2. It's more affordable that Google Ads!
Facebook is making it harder and harder to reach potential customers through organic posts however Facebook Ads are still the cheapest ads out there compared to other marketing channels such as magazines or Google Ads. If you are in a very competitive industry then Google Ads could cost a hell of a lot per click. With facebook ads you can reach thousands with a fraction of the amount.
3. Facebook's targeting methods are amazing!
It is very important that you are gaining high quality leads from your facebook ads, likes don't make you any money but conversions do.
To help this you can target a specific audience extremely precisely using behaviours, interests, demographics, age, gender, locations and more. This will ensure that you are only spending your money on the people that matter.
4. Facebook allows you to remarket!
Is your website getting a lot of traffic but no where near as many conversions? You can now re-target all of your website visitors.
Once somebody has been on your website, you ads will then display to them the next time they go on Facebook. One hell of a reminder right?
5. Lookalike audiences are your new best friend.
Facebook may be making organic reach harder however they are making it easier for you to find your perfect target audience. How? with lookalike audiences! Anyone who converted on your previous ads will be picked up by your facebook pixel and then studied to see their interests, behaviours, location and more. Facebook will then find all of the users with similar interests to display yours ads to.
Increase leads on your website with these marketing tips - perfect for small businesses who are wanting more out of their website.
Firstly the copywriter will complete keyword research for your industry and location, they would then use the most relevant keywords for your metadata, titles and body copy throughout the website. This really helps to boost your rankings on Google for local searches.
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